The first ten minutes decide the lead
A renter who inquires is talking to three other agencies within the hour. The reply that arrives first frames every conversation that follows — speed is the whole game.
By the ORCA Estate team
By the time an inquiry reaches you, that renter has usually messaged every comparable listing they found. The first agency to answer gets to set the viewing time, frame the price and become the baseline everyone else is compared against. The fifth gets "we already saw something."
Make the first reply instant to start
The first response does not need to close anything. It needs a name, a confirmation the unit is available, and one question that moves things forward: "When would you like to view it?" That message, sent in minutes, beats a perfect paragraph sent tonight.
Keep every lead where you can see it
- One inbox: inquiries from your website land in ORCA Estate with the unit attached — no forwarding, no "who has this one?"
- A stage, always: new, contacted, viewing booked, offer. A lead without a stage is a lead nobody owns.
- A next step, always: every open lead carries its next action and its date. "Waiting to hear back" is not a next step.
Speed to first reply is the cheapest advantage in the business — it costs a habit, not a budget.